The Unabashed Feminist: Prima Donnas Rejoice: It’s all about the shoes!

Saturday, March 2, 2013

Prima Donnas Rejoice: It’s all about the shoes!

Image Management is not just about how you carry the clothes you wear but also the accessories that you wear.

Now every guy knows that shoes are something that women obsess about. Have you ever wondered why?

Well, part of the phenomenon was Sex & the City and Carrie’s obsession with her Blahniks, one of the holy trinity of shoes, the other two being Choo and Louboutin. For the guys (if there is any guy who is reading this) thats Manolo Blahnik, Jimmy Choo and Christian Louboutin. The other reason is that women can never look fat in any pair of shoes!
Martin Lindstrom (The author of Buyology: Truth and Lies about why we buy), a branding expert has shown through research that that we get high while shopping (Dopamine – a neuro-transmitter, gets released in the brain), with shoes, another reaction happens as well. Buying shoes stimulates the pre-frontal cortex, which is termed as the collecting spot. Don’t tell anyone, but shoes are collector’s items!

Women buy shoes and lots of them. There is no getting around it. I am going to try to describe types of shoes and the types of heels available in the market. 

Stiletto: It is named after the spring-loaded knives made famous by the Sicilian Mafia. It is named this as it is pointed and sharp and is usually 4-6” in height. They are insanely sexy and women know exactly what happens to the men when they wear them! The bolder the color, the bolder the woman. Every woman wants them and envies any other woman who can carry off Stilettos like she was born for them.


Kitten Heels: Similar like the Stiletto except that the hell is only about 1.5-2” high and the hell is set in from the back of the shoe. This type of shoe is more cute than sexy.

Kitten Heels

Cone Heels: These are round heels that are broader at the sole and taper as they go down. Heel height can vary.

Cone Heels
Prism Heels: They have 3 sides (the cone is circular) and are otherwise similar to the cone heels.

Prism Heels

Spool Heels: Heels which are wide at the sole and at the bottom, but narrower at the middle, just like a cotton reel.

Spool Heels

Stacked Heel: These are designed to give illusion of thin layers of wood and the heel is usually brown. 
Platform Shoes: Sole is at a height (a platform).
Platform Shoes
Wedges: These are shoes where the wedge heel runs from the heel to the middle or front of the foot.
Wedge Shoes

Slides: Any shoe that has a strap near the toes that can be slipped (or in which the wearer can slide into) can be into are slides. These can be open toed or closed. Even flip-flops are slides.

Mules: Mules are slides which have a heel.

Thongs: Yea.. I can imagine the men drooling.. they aren’t just underwear. They are basically flip-flops or stylish versions of flip-flops.

Slingbacks: These have a strap that go around the ankle. These come in both with and without heels.

Pumps: These are high-heels closed toe shoes. The toes are fully covered and the beginning of the toes shouldn’t be seen, These are the typical formal office-wear shoes for women. Note: While high-heeled peep-toes are also called pumps, they are not as formal as compared to close toed pumps.

Mary Janes: These are the typical unkempt shoes that girls wear to school (at least here in India). Never understood how girls shoes ended up being so dirty (I was the official shoe polish boy at home – had to shine my dad’s, my sisters Mary Janes and my shoes everyday) especially give that they turn out to be oh so prim and propah later in life! These are the shoes with a strap around the bridge of the foot.
Mary Janes

While providing Image consulting services, we also talk about the kind of shoes you can wear for any occasion: Office, cocktail party, a barbecue, a wedding etc.

Go forth and accessorize.

Imelda Marcos, the Philippine politician (the wife of the former Filipino President) said “I did not have three thousand pairs of shoes, I had one thousand and sixty.

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